Are you running a nonprofit marketing agency that is struggling to grow? You can pour your heart and soul into this cause, but at some point, you will exhaust your personal network, and need to tap into a bigger pool of people who can help your organization grow. To do this, you might need to bring in outside help, like an experienced nonprofit marketing agency in Denver, to help you get to the next level.
Marketing with Nonprofits in Mind
Many of the tactics that are used in marketing for businesses also apply to nonprofit marketing, but they do often need to be adapted. For example, most nonprofits need to communicate with two distinct audiences at the same time: their potential clients and their potential donors. The messaging for these two audiences is typically very different. This can be a challenge for a marketing agency that isn’t familiar with working with nonprofit organizations.
So, before you sign a contract with the marketing agency that your business owner friend recommended to you, make sure the marketing company is aware of your organization’s unique needs, and is prepared to design a marketing campaign around them.
Experience Counts with Nonprofit Marketing
Whether a marketing agency wants to admit it or not, marketing success only comes after a good deal of trial and error. An agency could run two ads with the same ad copy, but with two different images, and get vastly different click-through rates. A slight change in the wording of an email subject line could result in much higher open rates. Changing up the language used on a donation page could greatly affect the amount that is donated through an organization’s website. Because of this, you want to work with a nonprofit marketing agency in Denver that has a lot of experience under its belt. Hopefully, by the time you hire them, they will have figured out what works and what doesn’t, and not have to experiment as much with your marketing campaigns.
Ask About Results
A nonprofit marketing agency can run all kinds of slick campaigns, but if they don’t bring in the types of results the nonprofit was looking for, they were essentially a waste of money. As you are talking to nonprofit marketing agencies, ask them how the results they got for their clients matched with the nonprofits’ goals. For example, if a nonprofit was looking to increase their donor list, ask the marketing agency how many new donors their marketing campaigns brought in, or if the nonprofit wanted to get more people to view their educational content, by what percentage did their views increase after working with the marketing agency?
Results should be directly tied to an organization’s goals for growth. More “likes” and “follows” on social media are great, but if they don’t translate into anything more, they don’t do much good.
A good nonprofit marketing agency that serves Denver organizations, such as Beeline, will take a nonprofit’s goals into account and design a marketing campaign around them.
